Celebrating our 5th Birthday

What a fantastic year it's been for Hiro + Wolf thanks to all of our wonderful customers, friends and team at HW HQ. 

In June this year we opened our second store in the hip coastal town of Margate with sister company Artisans & Adventurers and moved our sampling workshop to this new larger location. We have been overwhelmed by the response from the doggy community in Kent and Hiro and Wolf have loved making new four legged friends on the many sandy beaches by our store.

Working with a knitters in South England we launched our Margate and Hoxton dog jumpers, teaming up with the wonderful Grey Dog Photo Studios to take some fantastic pictures.

Wolf has been overwhelmed by all of the dogs dinner invitations this year and has enjoyed lunching with pal Anna Web at Shane's Canal Side and enjoying a Christmas lunch at The Ivy with our co-founder Amy.

Towards the end of last year we ran a competition with instagram favourites Woof and Walls. We were overwhelmed by the response and loved seeing the pictures of all your pooches framed by pawsome street art. If you don't follow us already, take a look at our instagram here.

The community highlight of the year was our first Doga Class in the events space above our Margate store. Taught by vet come yoga instructor Jen Hegarty, it was a wonderful experience for human and hound and raised £150 for the PDSA. 

A huge thanks to everyone in our doggy community. We can't wait to see what exciting four-legged adventurers this next year brings.



Chinese Year of the Dog

The 16th February marks the start of a very special year for us in the Chinese calendar - the Year of the Dog. And not just any dog, but an Earth one, which means a grounding flow of energy for the 365 days to come.
Dog is the eleventh in the 12-year cycle of Chinese zodiac sign. People born under this sign are thought to be persistent, meticulously attentive and boast of good fortune in wealth. Some infamous historical characters born under the year of the dog are Winston Churchill, Benjamin Franklin and Socrates.  
Dog is man's good friend who can understand the human's spirit and obey its master, whether he is wealthy or not. The Chinese regard it as an auspicious animal. If a dog happens to come to a house, it symbolizes the coming of fortune. The invincible God Erlang in Chinese legend used a loyal wolfhound to help him capture monsters.


Chinese families gather together for dinner on the eve of Feb 16th and many clean their homes to get rid of the bad energy in time for the Spring Festival. Fireworks and firecrackers are set off at midnight to cast away any bad luck and encourage good luck coning into the household. Children traditionally receive ‘luck money’ on New Year’s Day, which usually comes inside red envelopes. 

Our Print

To celebrate the Year of the Dog, our designer Amy was inspired by key icons from the Chinese culture to design a print that embodies luck, prosperity and peace. 
SYMBOL: The cloud MEANING: the heavens and immortality
SYMBOL: The dog MEANING: loyalty and wealth
SYMBOL: The lantern MEANING: booming life and prosperous business
SYMBOL: The orchid MEANING: fertility and abundance 
Discover our collection of leather dog collars and leads as well as pet accessories. Also find cat collars and bow ties in our newest print. 






COMMUNITY | Valentine's Market

Looking for something special to do with your furry significant other in London this Valentine's? Like every year in February, we'll be joining Fetch & Follow's now iconic Valentine's Market for dogs and dog lovers. Expect stalls with the trendiest dog and cat accessories and pet treats along with hot drinks and surprises. 
We'll be doing a prize draw on the day, so make sure you sign up at our stall! The lucky winner will be notified by email.

A percentage of proceedings from the stall's hire is going to All Dogs Matter.

STYLE | Marcel Le Corgi's Christmas Edit

This' the time for giving. As we put together our gifting lists, we caught up with friend of the house and Insta-doggy extraordinaire Marcel Le Corgi, and asked him what he's gifting his friends for Christmas. Read on and discover what he's picked for each special doggy in his life. 

1. The Fireworks Cat Collar, £15, for his friend Chloe

"Chloe was adopted from a rescue by good friends of my parents and I. She stayed with us on my 'gotcha' day during Bonfire night, and even though the sentiment was not mutual, I did try very hard to make friends with Chloe. She is the one who got away"

2. The Inca blue Bandana, £18, for his "mentor" Jasper Islington.

Jasper lives in Washington DC and Marcel dreams of meeting him one day. Their humans take them on adventures together via a "flat" printed version of themselves (aka Flasper and Marplat) and they were photographed like this at the Machu Pichu in Peru two years ago, thus the choice of the Inca style. "We often "twin" virtually by taking similar pictures each at our ends of the world, so I thought we could twin in matching Inca bandanas one day. It would be great fun!"  

3. The Holly green Reflective Flower, £8.50 for the prettiest flower of all, Jodie the corgi.

"Jodie is an ex-breeding dog and was rescued a few years ago. My mum fell in love with these flowers since we received one in our goodie bags at the corgi tea party at Sketch back in 2016. "

4. The Fireworks hound collar, £42, for his friend Chaplin.

Marcel loves playing with this handsome rescue saluki. "We had the chance to photograph together with our humans this Summer, and it was such fun. The collar would look perfect on Chappers' long and elegant neck, I think."

5. The Botanical Shuka blue Cafe Lead, £45, for Teddy

This adorable cross-breed belongs to one of our favourite and most supportive Instagram fans Lindsey, from the US, who we would love to meet in person one day. Marcel absolutely loves Scotland and its unspoilt scenery and open country fields to explore. We are planning a visit very soon, hence the choice of this tartan design. 

6. The Hoxton Dog Jumper, £45, for his UK Corgi Club Co-founder and BFF Leo the corgi

"I think Leo would look dashing wearing these colours. Also, he loves long walks so he needs something to keep him warm during the Winter months. My fellow corgi friend also likes to swim and bathe in mud so the fact that the jumper is machine washable would definitely be a plus! I'm sure his mummy would appreciate it too"

7. The Inca blue bow tie, £15, for Rigby from 'All Four Paws'.

Marcel and his humans met Rigby recently and he wears lovely bow ties! " I would love to gift this cool style with South American vibes to him so that he looks extra dapper when doing his Rigby Reviews in restaurants and hotels."