Skip to content


Hiro + Wolf
Previous article
Now Reading:
Introducing Our New Festive Prints | Happy Howlidays & Snowflakes

Introducing Our New Festive Prints | Happy Howlidays & Snowflakes

Santa Paws is coming to town! Okay, we know there's still a little while to go until the Christmas celebrations begin, but we are simply too excited to share our fabulously festive new Hiro + Wolf prints with you. To introduce our new prints to you, we sat down with our Head of Design & Co-Founder Amy to learn all about her inspiration, the process behind creating such intricate prints and the challenges along the way.

Firstly, the new prints look amazing! I know you hand illustrated these Hiro + Wolf prints, can you tell us a little bit more about that process?

Thank you! With all of my patterns I start by sketching out a rough idea of what the overall print might look like including all the characters and motifs. For more complex prints like the Happy Howlidays design I will then draw out the main element of the print in lots of detail. Once I am happy with this I will photocopy it enough times to make up my repeat then tape this together and lay the pattern on a light box so I can start filling in the gaps with more pattern. Once I am happy I will colour the design using pens or watercolour, then scan everything into photoshop and check that the pattern repeats. This stage often needs to be repeated several times until I am completely happy with the finished result and there are no gaps in the design. With patterns like the Snowflake design I will draw out multiple individual snowflakes by hand before scanning them into photoshop and colouring and arranging the repeat pattern digitally.

 amy fleuriot-reade

What was your main inspiration behind these festive prints?

I wanted to create two very different prints. One featuring lots of festive motifs but in a vibrant colour palette and the other inspired by the beautiful intricacy of snowflakes. My colleague, Beatrice, helped by collating lots of research imagery around Christmas which really helped to formulate early ideas before adding a large dose of my own imagination. 

You haven’t used a traditionally ‘Christmassy’ colour palette, why is that?

Pets are not just for Christmas and neither are our prints. I wanted to stay true to our signature, fresh colour palettes to create something inspired by Winter festivities but that could be enjoyed all year round.

amy fleuior-reade fabric illustration for hiro and wolf 

What is your favourite festive thing to illustrate and why?

Definitely angelic animals with wings! Animals are all heavenly creatures to me - God is just Dog spelt backwards, right?!

What did you find most challenging in creating these prints?

The most challenging aspect with any print is to create something fun and impactful that will work on a 2cm strip of fabric. I try to achieve this by packing as much pattern in as possible so even if you can’t see the whole print you get fun little details on every strip which makes each product unique. 

Christmas snowflakes
What is your favourite product to see in the Christmas prints?

I really love the Bandanas and the Harnesses as they have a larger surface area to showcase the pattern and the detail really gets to shine!

hiro wears hiro and wolf Christmas Snowflakes dog bandana

What is Santa Paws getting Hiro for Christmas?!
Santa paws will be getting Hiro a nice freshly cooked dinner on Christmas Day, a handmade four poster wooden bed (my husband, a furniture designer, has already been working on this in his evenings for several weeks!) and definitely a new outfit in one of our latest prints for our Christmas Day walkies!
A huge thanks to Amy for taking the time to chat with us today. We hope you love the new festive prints as much as we do! For more behind the scenes looks at our past collections, check out our blog post here

Leave a comment

Your email address will not be published..

Cart Close

Your cart is currently empty.

Start Shopping
Select options Close