Inspired by a friendship between a Shiba Inu named Hiro and a rescue Terrier named Wolf. Hiro + Wolf has been innovating comfortable and stylish accessories for cats, dogs (and their hoomans!) for a decade. With a focus on fun, original designs, everything is handmade in the UK by their all-female team.

Accessories designer Amy Fleuriot-Reade (above left) and animal lover Bee Friedmann (above right) first met in 2010 while walking their dogs (Hiro and Wolf!) in London Fields Park in Hackney, London. They quickly discovered a common love for design, animals, and sustainability. Realising there was nothing on the market that appealed to their passion for colour and design, they spent the next year creating the first ever Hiro + Wolf collection at Amy’s sewing machine and named the brand after their two beloved dogs who brought them together. Hiro + Wolf officially launched in the Summer of 2013 with a collection of vibrant, British-made products for pets.

Fabrics for Hiro + Wolf’s colourful collection of pet accessories are either designed in-house and hand illustrated by Amy before being printed in the U.K. or ethically sourced by Bee during her adventures around her home continent, Africa. Some of our colourful original collections include designs inspired by The Wizard of Oz and New York, as well as a collaborative collection with our sister brand AARVEN inspired by African prints.  

Designed and sampled in our Margate workshop under the watchful eyes of the in-house hounds, all Hiro + Wolf leads, collars and other accessories are then skilfully stitched and trimmed with luxury vegetable tan leathers by Jayne in Staffordshire. All of our pet accessories are designed to not only be fashionable but durable too, which is why we use only the highest quality materials and fastenings. With innovative designs such as the cafe and hands-free lead, we are always working to improve walkies for hounds and their humans with practical, stylish designs. All of our dog and cat bow ties and bandanas are handmade in Ramsgate, Kent by our expert seamstress Cheryl, before we add all the finishing touches in our Margate store.  

Now an internationally recognised brand, Hiro + Wolf collections are sold in stores worldwide. Hiro + Wolf have achieved significant media attention with features in national publications including Elle Decoration, Living etc. and GQ Magazine. In addition to Hiro + Wolf, Amy and Bee have curated a unique shopping destination for people and their pets. Situated on King Street in Margate’s historic Old Town, 'AARVEN' stocks the full range of Hiro + Wolf accessories alongside their much loved collection of jewellery (formerly also under the Hiro + Wolf brand), homeware and gifts all hand made across India, Africa and the U.K., to Fair Trade standards.



Hiro 'Shiba-Inu'

Brand Ambassador, Head of Snoozing

"Hi I'm Hiro, yeah I know I'm gorgeous but no touching please! Don't you know I need my 23 hours of beauty sleep a day to look this good? I love finding a good chin rest to sleep on and when the hooman's aren't looking I steal treats from our shop and blame it on my best buddy Wolf. He knows I love him really. I'm never seen outside without a bandana, it's very important for my reputation as Margate's most dapper doggo."

 Wolf 'Cocktail of Terriers'

Brand Ambassador, Head of Security & Snacks

"Yap! Yap! I'm Wolf, at your service, head of security, snuggles and snacks. If you have a comfy lap I'll be there for scritichies any time of day. I love to chat but Hiro gets grumpy when I'm too noisy and wake him up. My favourite product is our jumpers as they keep me warm and win me lots of compliments from the ladies."

Amy Fleuriot-Reade

Co-Founder & Hiro's Hooman

Amy studied Accessories Design at London College of Fashion and is the creative mind behind our brand and marketing. Amy adores illustrating our colourful signature prints which she lovingly draws by hand, "I get so excited when our new fabrics come in, our photoshoots are always so much fun and it's a real pleasure to see a design through from concept to market."

Bee Friedmann

Co-Founder & Wolf's Hooman

Bee grew up in South Africa with no less than 7 dogs, several cats and a parrot at any one time. She is passionate about animal welfare and that of our customers. Bee worked as Events Manager at the Design Museum and had her own retail store for many years. "I love getting creative with our in store displays and chatting with other dog and cat owners here and at the events I organise for our brand. Our community is really special and Wolf is always in his element on social occasions."

Jayne Heyward


Jayne was born into the pet accessory business, learning her craft from the ground up at her parents factory. Jayne joined us in 2015 and has been instrumental in growing our brand. Working closely on product development with Amy and Bee she manufactures all of our pet accessories from the workshop her Dad built for her in her back garden.

Natalie Alexander

Store Manager & Customer Service

If there's something weird and it don't look good, Who you gonna call? Natalie! Answering all your customer needs, maintaining our Margate store and giving constant attention to shop dogs Hiro and Wolf is no easy task but Natalie does it all with a welcoming smile. On her days off she can be found camera in hand at one of Kent's local wildlife parks looking for that perfect picture.


Social Media Manager & Content Creator

 With a wealth of product knowledge, Leona is always on the other end of our social media channels to answer all of your questions. A talented writer, she is the creative mind behind many of our blog posts. Out of hours, she can be found rummaging through antiques in Margate's old town or whipping up a new sewing project at home.


Product Copy-Writer

With a little help from her dogs Willow and Robin, Kerrie makes sure our website is easy to use with her wonderful writing skills. She uses her creativity to bring Hiro + Wolf's story to life on each and every product page, guaranteeing that all of our customers have a fun, engaging experience when shopping with us online. In her spare time, you will find Kerrie exploring her favourite forest & snapping some nature photos.




Soft Accessories

Cheryl is a talented seamstress and she enjoys making our bandana's and bow ties for cats and dogs from home in her spare time.