Hiro + Wolf's journey began in 2013, with a chance meeting in my local London park. While walking my dog, Hiro, I met Bee and her pup, Wolf — and a shared love of dogs and great design sparked an idea.
With my background in fashion and a passion for making things by hand, I began creating colourful, high‑quality accessories for pets and their people. Bee brought her retail know‑how, and together we launched Hiro + Wolf to share our joyful, ethically made designs with the world.
After many wonderful years, Bee has now retired, and I’m proud to continue the journey we started. From my studio, I design each collection and work with skilled crafts people in the UK and Nepal to craft pieces that bring colour, comfort, and joy to pets everywhere.
Now, inspired by my son and a lifelong belief in the power of play, Hiro + Wolf is embarking on a new adventure: creating joyful, matching designs for kids and their pets. I believe that play isn’t just for children — it’s a way for all of us to connect, to boost our mental wellbeing, and to live more creatively fulfilling lives. Time spent with animals or children invites us to be fully present, to laugh more, and to rediscover joy in everyday moments.
From that first meeting in the park to our exciting new chapter, Hiro + Wolf has always been about celebrating the special bond we share with our animals — and now, with the children in our lives too.
Above Amy (left) with Hiro and Bee (right) with Wolf.
MEET THE PACK
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Hiro 'Shiba-Inu' Brand Ambassador, Head of Snoozing "Hi I'm Hiro, yeah I know I'm gorgeous but no touching please! Don't you know I need my 23 hours of beauty sleep a day to look this good? I love finding a good chin rest to sleep on and when the hooman's aren't looking I steal treats from our shop and blame it on my best buddy Wolf. He knows I love him really. I'm never seen outside without a bandana, it's very important for my reputation as Margate's most dapper doggo." |
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Wolf 'Cocktail of Terriers' Brand Ambassador, Head of Security & Snacks "Yap! Yap! I'm Wolf, at your service, head of security, snuggles and snacks. If you have a comfy lap I'll be there for scritichies any time of day. I love to chat but Hiro gets grumpy when I'm too noisy and wake him up. My favourite product is our jumpers as they keep me warm and win me lots of compliments from the ladies." |
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Amy Fleuriot-Reade Director & Hiro's Hooman Amy studied Accessories Design at London College of Fashion and is the creative mind behind our brand and marketing. Amy adores illustrating our colourful signature prints which she lovingly draws by hand, "I get so excited when our new fabrics come in, our photoshoots are always so much fun and it's a real pleasure to see a design through from concept to market." |
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Jayne Heyward Manufacturing Jayne was born into the pet accessory business, learning her craft from the ground up at her parents factory. Jayne joined us in 2015 and has been instrumental in growing our brand. Working closely on product development with Amy and Bee she manufactures all of our pet accessories from the workshop her Dad built for her in her back garden. |
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Natalie Alexander Store Manager & Customer Service If there's something weird and it don't look good, Who you gonna call? Natalie! Answering all your customer needs, maintaining our Margate store and giving constant attention to shop dogs Hiro and Wolf is no easy task but Natalie does it all with a welcoming smile. On her days off she can be found camera in hand at one of Kent's local wildlife parks looking for that perfect picture. |
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Leona Social Media Manager & Content Creator With a wealth of product knowledge, Leona is always on the other end of our social media channels to answer all of your questions. A talented writer, she is the creative mind behind many of our blog posts. Out of hours, she can be found rummaging through antiques in Margate's old town or whipping up a new sewing project at home. |
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Clare Soft Accessories Clare is a talented seamstress who enjoys making our bandana's and bow ties for cats and dogs from her home studio in Margate. |