As the tide turns against plastic pollution, many pet owners are searching for safer, more sustainable alternatives for their furry friends. This Plastic Free July, Hiro + Wolf’s vibrant range of felt pet toys offers the perfect solution, delivering fun for pets, peace of mind for owners, and real support to communities around the globe.

Eco-Friendly, Safer Play
Most mass-produced pet toys are made of plastic or contain synthetic fillers and dyes, which can break or splinter, posing risks to pets’ teeth and gums. Hiro + Wolf’s felt toys are expertly handmade in Nepal from 100% pure New Zealand wool, offering a safer and more eco-friendly alternative to standard plastic toys. The soft, densely felted material lets dogs and cats sink in their teeth or claws without danger, thanks to the absence of hard, splitting plastic components. Not only are these toys non-toxic and chemical-free, but they are also CE certified, non-allergic, and AZO free, so you can treat your pet without worry.

Built to Last
Durability is a cornerstone of sustainable consumption. Hiro + Wolf’s toys are designed to withstand endless games of tug, fetch, and chew, making them ideal for playful pups and feisty felines who love to shake, toss, and chase. The quality of the craftsmanship and materials means these toys outlast their plastic counterparts, reducing waste and promoting mindful purchasing. Some of Hiro + Wolf’s best-loved felt toys, like the Clifford Crab, Pupsicle Ice Cream, Funky Flat Fish, and Rory Radish, are standouts for their striking designs and robust construction. Each toy is carefully finished, ensuring safety for even the most enthusiastic chewers.

Why Natural Materials Matter
Choosing felt over plastic has tangible benefits for your pet’s health and the environment. Wool felt is naturally tough yet gentle, protecting your pet’s teeth and gums during boisterous play. Free from synthetic chemicals, these toys are biodegradable and completely safe for pets and planet alike. Plus, natural wool is easy to clean, just hand wash in cold water and air dry, meaning your pet’s favourite toy stays fresh and out of landfill.

Supporting Artisans and Ethical Trade
Beyond environmental responsibility, every Hiro + Wolf felt toy supports skilled women artisans in Nepal, who use traditional felting techniques passed down through generations. Designed in our Margate workshop, each whimsical toy is then brought to life in Nepal. Each purchase directly helps preserve these crafts and provides meaningful income to marginalised communities. The small, independent workshop started out by hiring and training just a few women but has now grown to have well over 300 craftspeople working with them.
This Plastic Free July, give your pet a toy that delights them and does good in the process. By choosing Hiro + Wolf’s handmade felt toys, you’re keeping plastic out of playtime and making a positive impact, from your living room to communities worldwide.