To celebrate the start of London Fashion Week, the Athenaeum Hotel and Residences, in conjunction with Mason Williams PR and Hiro + Wolf, launched a new fashion collection for man’s best friend. The haute paw-ture range included colourful quilted coats, pearly button trimmed leads and show-stopping ruffle collars inspired by Spring/Summers botanical hues and the opulent surroundings of London's wonderful 5* dog friendly hotel.
![hiro and wolf wearing pearly king and queen coats](https://cdn.shopify.com/s/files/1/0177/5724/files/hiro-wolf-athenaeum-074web.jpg?v=1579098830)
![shiba inu and terrier at fog friendly hotel](https://cdn.shopify.com/s/files/1/0177/5724/files/athanaeum-1.jpg?v=1579098896)
![backstage at a dog friendly fashion show by hiro and wolf](https://cdn.shopify.com/s/files/1/0177/5724/files/hiro-wolf-athenaeum-139-web.jpg?v=1579099139)
![backstage at the hiro and wofl dog fashion show](https://cdn.shopify.com/s/files/1/0177/5724/files/hiro-wolf-athenaeum-141-web.jpg?v=1579099192)
![dog bloggers at hiro and wolf fashion show](https://cdn.shopify.com/s/files/1/0177/5724/files/athanaeum-3.jpg?v=1579099234)
![anna and thor back stage at the hiro and wolf fashion show](https://cdn.shopify.com/s/files/1/0177/5724/files/hiro-wolf-athenaeum-222-web.jpg?v=1579099286)
![athaneaum hotel dog friendly fashion show](https://cdn.shopify.com/s/files/1/0177/5724/files/athanesum-4.jpg?v=1579099343)
![claira watson parr models at the hiro and wolf dog fashion show](https://cdn.shopify.com/s/files/1/0177/5724/files/hiro-wolf-athenaeum-379-web.jpg?v=1579099403)
![hiro and wolf dog fashion show](https://cdn.shopify.com/s/files/1/0177/5724/files/athanaeum-5.jpg?v=1579099471)
![Goldfrapp's dog Maus at the hiro and wolf dog fashion show](https://cdn.shopify.com/s/files/1/0177/5724/files/hiro-wolf-athenaeum-855-web.jpg?v=1579102011)
Thanks to our creative team: Photography by Ben Broomfield Styling by Russell Philip Peek Hair and Make-up Milly Star
Human Models: Anna Meyer Claira Watson Parr , Symara Templeman Conor Friedmann Kenny , Craig http://retroride.co.uk/
Dog Models and their humans: Hiro a Japanese Shiba Inu, Wolf a Cocktail of Terriers, Bruno the Mini Daschund @brunnotheminidaschund, Winny the Corgi @winnythecorgi, Thor an English Pointer, Maus a Whippet, Cuthbert a Puggalier @retroridelondon
Backstage Ashleigh Clark Chelsea Mather Beth, Suzy and Robert, Mason-Williams PR, Rita Rowe, Jeremy and all the wonderful staff at The Athenaeum Hotel.