To celebrate the start of London Fashion Week, the Athenaeum Hotel and Residences, in conjunction with Mason Williams PR and Hiro + Wolf, launched a new fashion collection for man’s best friend. The haute paw-ture range included colourful quilted coats, pearly button trimmed leads and show-stopping ruffle collars inspired by Spring/Summers botanical hues and the opulent surroundings of London's wonderful 5* dog friendly hotel.

hiro and wolf wearing pearly king and queen coats
shiba inu and terrier at fog friendly hotel
backstage at a dog friendly fashion show by hiro and wolf
backstage at the hiro and wofl dog fashion show
dog bloggers at hiro and wolf fashion show
anna and thor back stage at the hiro and wolf fashion show
athaneaum hotel dog friendly fashion show
claira watson parr models at the hiro and wolf dog fashion show
hiro and wolf dog fashion show

hiro and wolf dog fashion show

hiro and wolf dog fashion show

hiro and wolf dog fashion show

hiro and wolf dog fashion show

hiro and wolf dog fashion show

Goldfrapp's dog Maus at the hiro and wolf dog fashion show

Thanks to our creative team: Photography by Ben Broomfield Styling by Russell Philip Peek Hair and Make-up Milly Star 

Human Models: Anna Meyer Claira Watson Parr , Symara Templeman Conor Friedmann Kenny , Craig http://retroride.co.uk/

Dog Models and their humans: Hiro a Japanese Shiba Inu, Wolf a Cocktail of Terriers, Bruno the Mini Daschund @brunnotheminidaschund, Winny the Corgi @winnythecorgi, Thor an English Pointer, Maus a Whippet, Cuthbert a Puggalier @retroridelondon

Backstage Ashleigh Clark Chelsea Mather Beth, Suzy and Robert, Mason-Williams PR, Rita Rowe, Jeremy and all the wonderful staff at The Athenaeum Hotel.