Meet the Maker: Amy
With March 'Meet the Maker' here we are delighted to share one of our co-founders Amy Fleuriot-Reade’s thoughts on her processes as an illustrator and print designer.
Where do you get your inspiration from for your prints?
Every season we pick a different story to tell. From the outset, when Bee and I took our first trip to Kenya together, we have always been inspired by Africa. Our design signature is based on eclectic cultures, travel and exotic climes so we will often have striking geometrics and of course the exciting bright colours that you see across the African continent.
Of all the prints you’ve designed, what’s your favourite so far?
I really loved illustrating the print I created for our recent New York launch. I decided to move away from Geometrics and created a novelty print with a strong narrative that turned out to be the most complicated I’ve done so far, I think. The design is based on the city of New York so I worked with my friend Agatha who lives in Brooklyn to get local knowledge on all the relevant landmarks or characters that would excite Hiro + Wolf.
What do you enjoy designing the most for H+W?
The prints are my passion and that’s come very much from my love of drawing and illustration. Because we worked hard to design and develop the core product range so well seven years ago, we haven’t really had to change much since. This has given me the opportunity to really get stuck into enjoying furthering the brand through playful prints. These are always developed hand in hand with the concepts for our photoshoots – overseeing the creative direction of how we tell our stories each season and guiding the whole process from concept to customer keeps my role really fresh and exciting.
What's new and on the horizon for Hiro + Wolf?
I’m going to keep some of our news secret but I can tell you that we are expanding the range - developing our lovely dog and cat beds with the team in Ghana that Bee sourced initially for our sister brand Artisans & Adventurers. There’s a new range of pet toys in the pipeline that one of our lovely customers is making for us from home in Cornwall in addition to a vegan collection which we have had so many requests for, so something for everyone!
As we’ve grown our sister brand, Artisans & Adventurers, we’ve been looking at innovation and how we can collaborate with some of our global artisanal partners’ to build Hiro + Wolf so look out for the exciting additions from new parts of Africa and India.
The other exciting development is that after the success of our New York launch this summer we’re going to be taking Hiro + Wolf out on the road to new places in 2020 to meet more of our two and four-legged friends. So expect more location based prints coming to a city near you soon!
Amy photographed with her dog, Hiro, by Ben Broomfield. Amy wears one of her print designs for sister brand, Artisans & Adventurers.